The Kindness Loop blog

Practical guides and research-backed articles about kindness chains, paying it forward, and building kinder communities.

• What is a kindness chain? A complete guide to paying it forward — A kindness chain passes good deeds from person to person. Learn how kindness chains work, why they spread, and how to start your own with Kindness Loop.
• 30 simple pay-it-forward ideas anyone can do this week — 30 small, practical pay-it-forward ideas — at home, at work, in your neighborhood, and online — that anyone can do this week to start a kindness chain.
• The science of kindness: why good deeds are contagious — Decades of research show kindness is contagious. Here is what neuroscience and psychology have learned about why witnessing kindness makes us kinder.
• How to start a kindness movement in your city — Want to spark a kindness movement where you live? Here is a practical playbook for starting a community kindness chain in your city, school, or workplace.